Friday, August 7, 2009

Best Buy's Awesome Market Test

Apparently a Best Buy store in Utah is doint a little market test. In this market test they are selling new games for the price that the game would cost at Gamestop or another specialty shop like GameCrazy. This means that if a game is $30 dollars used at Gamestop, you could feasibly go to Best Buy and purchase the same game, brand new, at that same cost, regardless of what it cost at new at Best Buy.

IGN spoke to a rep for the company and told them that they could not comment on the possibility of this being executed nation-wide. They were also told that stores are allowed to conduct their own market research as individual stores, separate from corporate strategy.

This seems great to me, since I buy a lot of things at Best Buy already it would be awesome to see this rolled out across the country but it's highly unlikely. If Gamestop doesn't think Digital Distribution would kill them, a program like this almost surely would. What would you do if your Best Buy offered this deal!?

via IGN

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